Coffee Chain Revokes Louisiana Man’s Franchise Over Vulgar Comment on LeBron James Post

Be careful what you post in the comment section. In the comment section of a Facebook status posted by Los Angeles Lakers superstar LeBron James, that read “Protect our Young Black Women & Men,” Stephen Bruno Jr. responded to James: “Eat a [egg plant emoji].” That response caught the attention of Ken Barnes, who posted a screenshot of Bruno’s comment on Twitter.

Protect our Young Black Women & Men! 🙏🏾✊🏾🤎👑

— LeBron James (@KingJames) May 3, 2021

Bruno Jr. is the owner of a PJ’s Coffee location.

Following his comment, PJ’s pulled his franchise from him.

Bruno’s response to LeBron’s post caught the attention of Ken Barnes, who posted a screenshot of Bruno’s comment on Twitter.

#WasThatANerve ? pic.twitter.com/S0GEMyFnn9

— Kenn Barnes, ESQ. (@kennbarnes) May 4, 2021

Barnes also posted a photo of Bruno’s Facebook bio where he said he was a “franchisee at PJ’s Coffee.”

“When I made the post, I never said this is despicable, he shouldn’t say this, or he should lose his franchise, or he should be canceled or anything of that sort. I posted his words,” Barnes told KHOU.

PJ’s Coffee responded with a statement on Wednesday via Twitter, noting that Bruno was “removed” as an owner of the New Orleans shop location.

removed as a franchisee from the locally owned and operated franchise location, to read more about how PJ’s Coffee is standing together, please visit our website at https://t.co/j0QBzDNYmE.

— PJ's Coffee (@pjscoffee) May 5, 2021

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Too bad, so sad. Remember to think long and hard before you post a dumb comment, it may come back to haunt you.

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