Cristiano Ronaldo’s Dismissal Sent Coke’s Stock Spiraling

When Ronaldo makes a move, the world notices. Cristiano Ronaldo sat down at a press conference this week at the Euro 2020 and angrily moved two bottles of Coca-Cola to the side.

Cristiano Ronaldo Was Pissed Off To See Coke Bottles Sitting In Front Of Him During Presserhttps://t.co/W65JlqY2Dn

— SideAction (@SideActionHQ) June 14, 2021

Coke’s stock finished Tuesday’s session down about 1.6% as the incident blew up on Twitter. As of Wednesday morning the market value of Coca-Cola went from $242bn to $238bn, a drop of $4bn.

Hours after Cristiano Ronaldo ditched Coke for a bottle of water in a pre-match conference, the stock prices of Coc Cola dropped 1.6%.https://t.co/X3cqdvXgO8

— CNBC-TV18 (@CNBCTV18News) June 16, 2021

[sportsbookaffiliates]

Coke responded by saying Ronaldo is entitled to his drink of choice, The Guardian reported.

Cristiano Ronaldo snub wipes billions off Coca Cola’s market value https://t.co/gWpH48MEv0

— The Guardian (@guardian) June 16, 2021

A Euro 2020 spokesperson said:

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.

Ronaldo literally has 300 million IG followers. The guy definitely moves the needle.

Welcome to the game outside the game! Follow us on our Sideaction Twitter handle, Instagram, and Facebook for the latest on sports and pop culture news across the web!