Dallas Cowboys Under Fire for Marketing ‘Black Rifle Coffee’ That Sells AK-47 Espresso Blend

Some people just don’t get it.

The Dallas Cowboys certainly did not think long and hard about this one. This week the team’s Twitter account announced they were giving away tickets to a game as well as a 1-year subscription to Black Rifle Coffee. Black Rifle Coffee is all about coffee and guns, much like the name suggests.

See their tweet below:

🔊#CowboysNation, please welcome America’s Coffee to America’s Team.

We are celebrating America’s birthday all week long by giving away ✌️ tickets to a #DallasCowboys home game & a ☝️-year subscription to @blckriflecoffee! Click here https://t.co/hUQTRllFe0 to learn more.☕️🏈⭐️ pic.twitter.com/iFep5BKVZt

— Dallas Cowboys (@dallascowboys) July 5, 2022

“Cowboys are marketing Black Rifle Coffee, a brand whose products include AK-47 Espresso Blend, Silencer Smooth Roast and Murdered Out Coffee Roast, as “America’s Coffee.”

Cowboys are marketing Black Rifle Coffee, a brand whose products include AK-47 Espresso Blend, Silencer Smooth Roast and Murdered Out Coffee Roast, as “America’s Coffee.” https://t.co/AttkTYncak

— Michael Gehlken (@GehlkenNFL) July 5, 2022

Following the announcement, there was a huge backlash, especially considering there was another mass shooting only a day prior.

See the reactions below:

Any chance you have their newest flavor? Murdered Children Mocha?

— RickeyJ.bruh (@DTMRickey) July 5, 2022

Do they have White Massacre flavor?

— Mike Jones 🇺🇸 🇲🇽 ♒️ (@FrankieJay__) July 5, 2022

Tone deaf jerks.

— Daniel Shelton (@dtshelt) July 5, 2022

“Black Rifle” Coffee is America’s Coffee? Are you kidding me?

— Mark (@ThePolitik) July 5, 2022

pic.twitter.com/IQbRF5QLdz

— Ryan Berry (@ryangberry) July 5, 2022

Tone deaf jerks.

— Daniel Shelton (@dtshelt) July 5, 2022

Mass Shooting Morning Blend

— Joe (@eatenbyfireants) July 5, 2022

Maybe read the room a bit, guys.

— Kyle Schwerin (@KleShreen) July 5, 2022

You gotta be fucking kidding me…

— Kelsey Kindopp (@jacks1_) July 5, 2022

Talk about not being able to read the fucking room at all. https://t.co/1fIaC0b7PU

— Grumpy is pro choice AF (@Grumpy7447) July 5, 2022

Dallas Cowboys partnering with a business that’s pro-gun violence and anti-democracy, very on brand for America’s Team™ https://t.co/Xk14l9Ufq0

— Tim Backes (@timbackes) July 5, 2022

We know Texas loves their guns and coffee, but this is too much.

Sad that America’s team promotes this garbage, but pretty fitting…

Welcome to the game outside the game! Follow us on our Sideaction Twitter handle, Instagram, and Facebook for the latest on sports and pop culture news across the web!