Truck With a Message About Not Getting Vaccinated Trolled Panthers Fans

Traditional advertising doesn’t always work, so sometimes you must think outside of the box. The sides of a black truck cruising downtown Charlotte, N.C., this past weekend offered some reverse psychology to Carolina Panthers fans headed to the game between the Panthers and New Orleans Saints:

The message was simple

“Don’t get vaccinated.”

Twitter was abuzz with images of the truck.

This Wilmore Funeral Home truck made laps around Bank of America Stadium before the Panthers game in Charlotte this morning.

h/t @yourgeniushands @klanca50 pic.twitter.com/G8KZVb9Fw5

— MeidasTouch.com (@MeidasTouch) September 19, 2021

This funeral home truck is making laps around the stadium in Charlotte before the Panthers game. Beauty. #NFL pic.twitter.com/RwdmV9d3Zv

— rick loewen (@rickloewen) September 19, 2021

1. A truck advertising for "Wilmore Funeral Home" delivers a blunt & unexpected message to football fans in downtown Charlotte as they headed to watch the Carolina Panthers play the New Orleans Saints.

Checking the Wilmore site gets the opposite message … to #GetTheDamnShot pic.twitter.com/hMhiI7JbF0

— John Moffitt 🌊🌊🧢🧢 (@JohnRMoffitt) September 22, 2021

Wilmore Funeral Home in Charlotte NC has one of their trucks making laps around Bank of America Stadium before the Panthers game being held there. pic.twitter.com/bqdDyuSOdZ

— Robin Bates (@msladyrobin) September 19, 2021

This is great!

"Don't get vaccinated."

Wilmore Funeral Home trolling the crowd before today's Carolina Panthers game at Bank of America Stadium pic.twitter.com/0F5YSGycEj

— (((George Acs))) 🇺🇸We Defeated Nascent Fascism (@TheAcsMan) September 19, 2021

I love this. A black truck advertising for "Wilmore Funeral Home" delivered a stark message on Sunday to football fans in downtown Charlotte as they headed to watch the Carolina Panthers game. In big letters the truck sign said "Don't Get Vaccinated." #vaccines #vaccineswork pic.twitter.com/qmrEij2RAY

— Canada's Travel Guy (@JimByersTravel) September 22, 2021

At the Panther game this weekend in Charlotte, this truck owned by a funeral home, had this message…

Photo by Kelly Lancaster pic.twitter.com/eQn87lqUc8

— Patty Brown (@OnlyPB_) September 21, 2021

This woman did the thing! https://t.co/Tt7rHMr34z

— Rebecca (@rhockfield) September 21, 2021

Spotted rolling around uptown Charlotte during Sunday’s Panthers game. Click through the funeral home’s site to make your C19 vax appt with @StarMedCare. ✨brilliant✨ pic.twitter.com/NudQrYYpzF

— Rebecca (@rhockfield) September 21, 2021

“I just feel like conventional advertising is not working. Like, just regular messages that say ‘Get the Shot’ or ‘Go Get Vaccinated’ … they just kind of blend in with everything else,” agency director David Oakley told CNN. “We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, ‘Holy moly, man.’

“I think the reason we did it was because we want people to get vaccinated, and I believe even if just one person gets vaccinated because of that billboard, I give it a grand success. Just one person, it will be worth it to me.”

Here’s the faux website for the Funeral Home.

Apparently North Carolina has fewer than half of its residents fully vaccinated against Covid-19.

Not very smart.

At least they’re football team is 2-0.

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