Broadcaster Houses Spoonfuls Of Mayo On TV To Celebrate The Belk Bowl Renamed To The Duke’s Mayo Bowl

The NCAA Football bowl season is getting a bit of a tweak, but, it’s not a MAJOR bowl game. The Belk Bowl will see a name change for the first time in the North Carolina-based bowl’s creation as it becomes the Duke’s Mayo Bowl later this year. And it seems like this guy John Sears simply couldn’t contain his enthusiasm on Iowa’s local TV.

“What is this “SoundOFF” show?”, you may ask. Well:

It's one of the most Iowa things ever seen on TV, broadcaster John Sears eating spoonfuls of mayo in excitement for the NCAA Duke's Mayo Bowl

If we’re being honest, this is exactly what I would want out of Iowa’s most popular sports and pop culture show. The whitest part of America deserves unbridled enthusiasm for the whitest condiment in history, both literally and figuratively. They “don’t confuse passion with importance” on SoundOFF but there’s one place that passion and importance overlap in the Venn diagram: When there’s a bowl game involving mayonnaise. I respect John Sears for recognizing that, even if it seems like a lack of NCAA football season due to the pandemic may kill his mayo-based enthusiasm.

Also I can’t do a blog about mayonnaise without this crucial scene in film history from Undercover Brother:

It’s nice to see John Sears’ love of mayo bring people together as opposed to Denise Richards’ version that tore people apart. At the same time, would it have killed her to bring this zest for mayo to the infamous Wild Things threesome scene? Her and Neve Campbell sexily smearing mayo on each other for Matt Dillon’s amusement would have really reframed that whole thing.

(h/t The Big Lead)


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