Kobe Bryant’s widow, Vanessa Bryant, is making big moves today.
After Nike discontinued their “Mamba” brand earlier in the year, Vanessa revealed that they had a separate deal in place with the company to maintain the relationship going forward.
“We’re excited to announce our partnership with Nike is going to continue!” Vanessa Bryant said in a statement on Thursday. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.
“With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).
“I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come.
“I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you! With Gratitude for every fan around the world supporting Kobe and Gigi’s Legacy.”
The partnership between Nike and the Kobe Bryant estate will continue, per Vanessa Bryant 💜🐍💛 pic.twitter.com/Vb3VgVK1gp
— Sports Illustrated (@SInow) March 24, 2022
Obviously, it left a sour taste in many Kobe Bryant fans’ mouths when it was revealed that Vanessa Bryant couldn’t get a deal with the company. So this news comes with a lot of excitement.
And it’s even better that Vanessa is now opening up centers for youth basketball players near their hometown.
The NBA community still isn’t the same without Kobe Bryant’s presence. But you have to feel that The Mamba would be proud of how his wife, Vanessa Bryant, is keeping the family name going strong.
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