Kobe Bryant’s Estate Set to Cash in Nearly Half a Billion in BodyArmor Sale

Kobe is still making big moves.

Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion.

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Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.

The late Kobe Bryant was one of the earliest athletes to bet on BodyArmor. The Mamba invested roughly $6 million for a 10% stake in the company back in 2014. Kobe’s estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal.

Coca-Cola is officially buying full control of BodyArmor for $5.6 billion, valuing the sports drink brand at $8 billion, per @WSJ.

Kobe Bryant's 2014 investment: $6 million.

Its worth now? Roughly $400 million, inherited by his family. pic.twitter.com/dvI8Yl6OKD

— Front Office Sports (@FOS) November 1, 2021

Twitter reacted to the news:

If Kobe lived he would be Basketball s second billionaire next to Jordan with the investments and businesses he had… RIP legend

— Mr. Bone (@EsCoBarHasSpoke) November 1, 2021

I’m so happy for Vanessa and the kids.

— Andrew Julian Mahiga (@Drudysseus) November 1, 2021

https://twitter.com/IebronJamesss/status/1455195352634695688

Good man leaves an inheritance, long live the Mamba 🐍🐍🐍🐍

— Coach Rountree, MBA + PMP (@CoachRountree) November 1, 2021

https://twitter.com/AllCombat352/status/1455244012483452940

400 million y’all.

— 🗯 (@5WantedStars) November 1, 2021

https://twitter.com/COisBeastmode/status/1455149746411216899

Tell that Man Kobe Bryant wasn't smart 🤓, genius 🤔💯💯💯

— Vi all means (@levibrian86) November 1, 2021

https://twitter.com/talibanskii/status/1455205987468652559

“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase.

Just more proof that Kobe was one of the brighest athletes to ever live.

What a GOAT.

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