Pittsburgh Steelers wide receiver Juju Smith-Schuster has announced the launch of his new gaming organization called “Team Diverge”. The organization is the world’s first athlete-led gaming entertainment and lifestyle company. The company will feature Juju as the CEO and will focus on content creation and esports competition in various titles. Team Diverge has already signed several content creators across multiple platforms to serve as the core of the organization.
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Juju was featured in a promo on Team Diverge’s newly created Twitter account. The caption include’s the organization’s mission statement: “Gaming is the ultimate unifier of people of all backgrounds and places. Team Diverge is all about bringing people together and fostering a community of passionate gamers and creators!”. The organization has plans to expand its current rosters in the months to come. The expansion will reportedly include recruiting several athletes, musicians, and celebrities.
The promo showcases Juju’s talents on the field along with some of the team’s current roster. Check out Team Diverge’s newly released video below:
Gaming is the ultimate unifier of people of all backgrounds and places. Team Diverge is all about bringing people together and fostering a community of passionate gamers and creators! #TD pic.twitter.com/9ypgb1w59N
— Team Diverge (@TeamDiverge) October 16, 2020
Other plans for the organization include launching the “Team Diverge Gaming House” in Spring 2021. The house will serve as the team’s headquarters for talent. A representative for the organization told The Esports Observer that Juju and his partners are funding it and that outside investments would be welcome if and when Tema Diverge decides to scale in the future. The partners include Visionary Sports CEO Karan Gill and streamer Kobe Toa. Look forward to more from Juju and Team Diverge in the near future.
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