Barstool Sports has been expanding their brand recently, and they might now have a deal with Major League Baseball to broadcast games during the week.
Recently, Barstool Sports announced they will now have the rights to their very own college bowl game next season.
“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” Barstool chief executive Erika Nardini told Sportico.
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“We think we’ll bring new fans. We know we will bring a level of energy, and we’ll cover the game in a way that is completely unique, and uniquely Barstool.”
Now, it’s being reported that Barstool Sports is in talks with Rob Manfred and Major League Baseball to broadcast mid-week games in the future.
NEWS: MLB & Barstool Sports in significant talks to broadcast games, The Post has learned.https://t.co/vdvjOQ5Kkv
— Andrew Marchand (@AndrewMarchand) August 9, 2021
“Major League Baseball and Barstool Sports have had significant negotiations about having national midweek games on the site’s platforms, The Post has learned.
The discussions are what Barstool founder Dave Portnoy was referring to last week when he mentioned his company has had talks with “major leagues.”
MLB and Barstool potentially could team up to create a new type of broadcast with a focus on in-game gambling.
The talks have started recently, and while they have picked up steam, an agreement is not yet a certainty. One source deemed it “50-50.”
Obviously, the MLB has been struggling to reach the younger generation in recent years, and this could help both the MLB and Barstool Sports grow significantly.
In an effort to mix up the broadcasts, MLB Network announced they’ll be trying out a new “clubhouse edition” of their broadcasts, with the first go at it coming on Wednesday for the Brewers-Cubs game.
The MLB has been experimenting with different rule changes and broadcasts lately, and Barstool Sports might just be the biggest factor in the game gaining some popularity.
Stay tuned.
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