March Madness is all about the thrill of an underdog beating a favorite, but apparently there’s a lot more at stake than bragging rights. Abilene Christian’s upset of No. 3 seed Texas in the first round of March Madness put them in the money, reportedly. How much? Here’s what the school is saying:
“So far we are close to $120 million plus and we really haven’t had time to tally up the totals,” ACU President Dr. Phil Schubert said in a phone interview from Indianapolis before his school played UCLA on Monday afternoon.
Abilene Christian estimates its NCAA Tourney run is worth $100 million | Opinion https://t.co/QUuPnqbIa0 via @YahooNews
— Bobby Ross Jr. (@bobbyross) March 24, 2021
Schubert says it’s all about marketing, and getting your name out there. Especially for a small private Christian university.
“There are other places a university can make significant steps, but I’d say nothing compares to the level of visibility and market value that comes with men’s basketball, at least for us,” Schubert said. “There is no way we can afford the type of the kind of investment return we get here. It shows you what an incredible opportunity these situations bring.”
No doubt it’s a great way to put your name on the map.
Unfortunately Abilene Christian’s cinderella story came to an end when they lost to UCLA.
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