Floyd Mayweather, Chuck Liddell, Rob Gronkowski Are Helping Teeth-Whitening Company Snow Reach New Milestones

Professional Boxer Floyd Mayweather and multiple NFL Super Bowl Champion Rob Gronkowski (currently on the Tampa Bay Buccaneers) have stood by their endorsements of oral care company Snow, which recently passed over 1 million fans online and has achieved some significant retail movement, including being a top seller at both Best Buy and Target. 

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And who says celebrity and athlete endorsements don’t help brands/products?!

The famous “teeth-whitening lights” as promoted by other various social media influencers and stars like the Kardashians too, is actually an oral care company that rose to notoriety with its at-home teeth-whitening kit back in 2018 behind the vision of its CEO Josh Elizetxe.

Talking to us directly, Josh says, “Having two of the biggest names in sports align with Snow has helped our company succeed in countless studies and areas.”

Rob Gronkowski joined Snow back in 2018 and the product he uses the most is Snow’s Original At-Home Teeth Whitening Kit (retails at $149). The product includes up to 75 whitening treatments that last users approximately 6 months with final results extremely comparable to take-home solutions sold in dental offices that can cost $650+ per round, according to the American Academy of Cosmetic Dentistry.

Snow’s other big partner is UFC legend Chuck Liddell, who has been posting fun videos with the products during COVID-19 while at home and unable to visit any type of dental office.

With over 3 years in operation, Snow has garnered thousands of 5-star reviews among websites like Google, Amazon, and even Best Buy. Amazon currently reports Snow at 4.3 stars out of 5 from over 1300+ reviews. Most users commonly mention that they experience zero pain or sensitivity compared to competitor products or strips. Customers also mention the amount of whitening serum that comes with their whitening kit. Snow includes 6-months of whitening serum, which can be considered significant in the category. Snow is also currently the most popular oral care website by website traffic as reported by Alexa.com with its rank standing at 29,214 in the entire world. With all of these ratings, Snow does report that over 95% of users claim their teeth’s coloration improved and got whiter after using Snow.

Countless celebrities and athletes like Rob Gronkowski have been really excited with Snow’s accelerated growth. Gronkowski recently attended and appeared on the Kelly Clarkson Show and showed off his pearly whites and talked about recent partnerships at Snow that he was proud of, such as their charitable contributions.

Gronk says, “Who wouldn’t want to whiten their teeth?! A smile can change everything! A smile can change someone’s personality. If someone feels like they can’t smile, whether because of stains or something else, it just changes their personality completely when that gets fixed.”

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