Big Sean is the New Creative Director For The Detroit Pistons

NBA teams are thinking outside of the box when it comes to grabbing fan’s attention. Rapper Big Sean has just announced that he’s now the creative director for the basketball team, the Detroit Pistons.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” Pistons owner Tom Gores said in a press release. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”


Sideaction’s Latest:


He made the announcement via his Instagram:

The Pistons also shared the news:

https://twitter.com/DetroitPistons/status/1341775621467324417?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1341775621467324417%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmtonews.com%2Fbig-sean-is-now-the-creative-director-for-the-detroit-pistons

In his new role with his hometown team, he “will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more,” according to the Detroit Pistons’ website.

An interesting hire.  The Pistons haven’t exactly been relevant for quite some time. Maybe Big Sean will change that.


Welcome to the game outside the game! Follow us on our Sideaction Twitter handle, Instagram, and Facebook for the latest on sports and pop culture news across the web!

More from Side Action

More News & Stories