New Era’s latest project was to make new hats for every MLB team. They had they decent idea to give a little flare for every teams’ area as part of the design on each cap. They’re calling it the “local markets” collection.
Unfortunately, the collection was one of the worst things I have ever seen.
At first glimpse, the hats look like a part of an elementary school art project put together by the kid who just wants to go to recess.
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Check out some of the products, along with the hilarious reactions from MLB fans all over the country.
Wow I gotta say the Reds did amazing with their New Era city hats pic.twitter.com/iAPD4dawT8
— Webster (@NCDinosStan) May 25, 2021
Credit where its due, New Era nailed the Astros' hats pic.twitter.com/HptvJtsaAO
— McNally 🗺 (@LikeTheMaps) May 25, 2021
The designer of those awful MLB New Era "Local Market" hats: pic.twitter.com/6hbOzh8HMU
— Steven Bellah (he/him) (@steven_bellah) May 25, 2021
That new era Braves hat looks like the back of a Jeep driven by a lady named Amber from Lilburn pic.twitter.com/cW3oKfsVDu
— BUM CHILLUPS AKA SPENCER HALL (@edsbs) May 25, 2021
if you like clip art and area codes and fifth grade art projects and wait is that a pierogi and good grief enough with the guitars – then boy do i have a hat for you
(New Era made one of these for each team, incredibly) pic.twitter.com/NQP4a6479A
— Zack Meisel (@ZackMeisel) May 25, 2021
A lot of people mocking the New Era Local Markets hats, but I think they did a pretty good job on the Detroit tigers! pic.twitter.com/S3EyyGbJYw
— Steady Eddy (@SteadyE69) May 25, 2021
New Era: I know what we can put on this “local” hat, a maple leaf!
Some poor employee: um. It already has on on it?
New Era: PUT ANOTHER ONE ON IT pic.twitter.com/M9zWi61rJf
— Hella Vanilla (@_LessThanJosh) May 25, 2021
New Era really nailed these local market hats #Reds pic.twitter.com/ZsdLuQDfyD
— Luke #NordeckeBrass 🎺🟨⬛ (@LukeShigeo) May 25, 2021
The Royals roasted New Era for leaving Kansas City's area code off their "Local Market" hat 😂 https://t.co/hE4OGBGX6H
— For The Win (@ForTheWin) May 25, 2021
We figured New Era would like a Patriots hat concept to match their baseball ones. What do we think? pic.twitter.com/Y8Ync8cNG2
— All Sports Culture (@ASCSportsMedia) May 25, 2021
Apparently, when you Google "Kansas City Area Code" you get results for "Kansas Area Codes".
New Era Guy: "My work is done!" pic.twitter.com/Rne2z4qkuU
— Eric Cade Enters the Speed Force (@cadeland) May 25, 2021
After getting absolutely roasted on the internet for a couple of hours, New Era (rightfully) decided to pull the new collection of hats from their website.
uhhh did new era take down the mlb local market hats? pic.twitter.com/5DmHL8zv3G
— FanSided (@FanSided) May 25, 2021
What an absolute failure here by New Era. Hopefully we don’t see these hats hit the market ever again.
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