The Super Bowl is still a little over a week away, and while true sports fans get ready for the Chiefs versus Bucs, the rest of the population gets ready to watch commercials and the halftime show. This year’s halftime entertainment is The Weeknd, and he’s pulling out all the stops. According to reports, The Weeknd is so hell bent on making his performance memorable, he’s literally spending his own money to make that happen.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” he told Billboard in its latest cover story featuring his XO collaborators.
His manager Wassim “Sal” Slaiby also revealed that the artist put in $7 million of his own money to “make this halftime show be what he envisioned.”
The Weeknd’s appearance at Super Bowl LV was announced in November, when he shared that he’d be “performing on the iconic stage.”
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” he said in a press release.
Let’s hope the game is a lot more exciting than the halftime show.
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