Tony Hawks has done some wild things over his skateboarding career. But perhaps his latest move turned the most heads.
In a promotional move, Hawks donated 100 vials of his blood to be injected inside of skateboards, where it was then sold off for $500 apiece.
“So if you have my blood, that means you have my DNA,” Hawk said in a promotional video via USA Today.
In his latest collaboration with Liquid Death, Tony Hawk literally put his blood (and soul?) into these decks 🛹
pic.twitter.com/kDUrl9cdum— Front Office Sports (@FOS) August 25, 2021
Sure Enough, all the Tony Hawk blood skateboards sold out immediately.
“Apparently I didn’t read the fine print and now Liquid Death officially owns my soul, and my blood, too,” Hawk continued. “I don’t know, it’s very confusing. They’re taking my blood, and they’re gonna use it for skateboard graphics.”
Tony Hawk pulled off the move as promotion for one of his sponsors, Liquid Death. All the proceeds from the skateboards will be going to an anti-plastic nonprofit and The Skateboard Project.
Liquid Death sells their water in cans in an effort to do their part to end the plastic pollution currently hindering the environment.
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While Tony Hawk has been retired from skateboarding for several years, he remains a big spokesman for the sport, and has taken off with the business side of his career.
He’s undoubtedly the most decorated skateboarder of all-time, winning 10 X Games gold medals.
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