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Kobe Bryant’s Estate Set to Cash in Nearly Half a Billion in BodyArmor Sale

SGKing

December 4, 2009; Vanessa Bryant after Kobe Bryant of the Lakers scores the game winning shot. The Los Angeles Lakers defeated the Miami Heat by the final score of 108-107 at Staples Center in downtown Los Angeles, CA.

Kobe is still making big moves.

Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion.

Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.

The late Kobe Bryant was one of the earliest athletes to bet on BodyArmor. The Mamba invested roughly $6 million for a 10% stake in the company back in 2014. Kobe’s estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal.

Twitter reacted to the news:

https://twitter.com/IebronJamesss/status/1455195352634695688

https://twitter.com/AllCombat352/status/1455244012483452940

https://twitter.com/COisBeastmode/status/1455149746411216899

https://twitter.com/talibanskii/status/1455205987468652559

“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase.

Just more proof that Kobe was one of the brighest athletes to ever live.

What a GOAT.

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