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Cristiano Ronaldo’s Dismissal Sent Coke’s Stock Spiraling

Ronaldo coke

When Ronaldo makes a move, the world notices. Cristiano Ronaldo sat down at a press conference this week at the Euro 2020 and angrily moved two bottles of Coca-Cola to the side.

Coke’s stock finished Tuesday’s session down about 1.6% as the incident blew up on Twitter. As of Wednesday morning the market value of Coca-Cola went from $242bn to $238bn, a drop of $4bn.

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Coke responded by saying Ronaldo is entitled to his drink of choice, The Guardian reported.

A Euro 2020 spokesperson said:

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.

Ronaldo literally has 300 million IG followers. The guy definitely moves the needle.


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