Cristiano Ronaldo’s Dismissal Sent Coke’s Stock Spiraling

When Ronaldo makes a move, the world notices. Cristiano Ronaldo sat down at a press conference this week at the Euro 2020 and angrily moved two bottles of Coca-Cola to the side.

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Cristiano Ronaldo Was Pissed Off To See Coke Bottles Sitting In Front Of Him During Presserhttps://t.co/W65JlqY2Dn

— SideAction (@SideActionHQ) June 14, 2021

Coke’s stock finished Tuesday’s session down about 1.6% as the incident blew up on Twitter. As of Wednesday morning the market value of Coca-Cola went from $242bn to $238bn, a drop of $4bn.

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Hours after Cristiano Ronaldo ditched Coke for a bottle of water in a pre-match conference, the stock prices of Coc Cola dropped 1.6%.https://t.co/X3cqdvXgO8

— CNBC-TV18 (@CNBCTV18News) June 16, 2021

[sportsbookaffiliates]

Coke responded by saying Ronaldo is entitled to his drink of choice, The Guardian reported.

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Cristiano Ronaldo snub wipes billions off Coca Cola’s market value https://t.co/gWpH48MEv0

— The Guardian (@guardian) June 16, 2021

A Euro 2020 spokesperson said:

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.

Ronaldo literally has 300 million IG followers. The guy definitely moves the needle.

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