Patrick Mahomes Coors Light Commercial is Pretty Clever

SGKing

2 years ago

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Patrick Mahomes is crushing the offseason ad game.

Those tricky advertising agencies know how to skate around the do’s and don’ts of what athletes can and can’t promote. This was a clever one, where they got Kansas City Chiefs star QB Patrick Mahomes to promote his favorite beer Coors Light, without really promoting it.

Watch below:

Introducing The Coors Light. Get your The Coors Light at https://t.co/i6C9th3Uyw 🔦🏔 pic.twitter.com/zkmJ88XFcF

— Patrick Mahomes II (@PatrickMahomes) July 13, 2022

Twitter reacted to the new spot:

Another reason to appreciate Patrick Mahomes. 😂 https://t.co/ubi1s2ZKF2

— Kyle Nash (@TheSoTG) July 13, 2022

I’ve often said, “brick walls are only obstacles to those who are creatively blind.” Turns out NFL players aren’t allowed to endorse beer. This is brilliant. https://t.co/f4IjdhS8sM

— Mark P. Fisher (@markpainefisher) July 13, 2022

This is genius. NFL players can’t endorse beer and he’s not actually endorsing beer in this commercial…. https://t.co/0CUZbyg03K

— Nick Ponton (@nick_ponton) July 13, 2022

NFL players aren’t allowed to advertise beer. This is extremely clever marketing by Coors! https://t.co/ixnLHjx0VV

— Gavin Nelson (@GavinNelson85) July 13, 2022

😂 clever https://t.co/YVq5Ykhu0q

— ElHamster (@hamster661) July 13, 2022

Now this… THIS is FANTASTIC #marketing
Superb @CoorsLight https://t.co/vhStPhBL6D

— LockedInBets (@LockedinBets) July 13, 2022

Hahahahaha this is awesome https://t.co/MVAdcn0NMN

— Wizard’s Chess (@ThatsADude11) July 13, 2022

Absolutely love this ! 👏👏 amazing work @1UPSportsMKTG @JacquelynKDahl https://t.co/AGbHNWRnaJ

— Courtney Collard (@ItsCocoCollard) July 13, 2022

NFL prohibits active players from their likeness being used to promote beers, spirits and so on.

But this is one work around on that little rule.

NFL Commissioner Roger Goodell probably didn’t see this one coming…

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