The NFL is doing its best to not leave anyone out, and it appears they’re doubling down on the National Anthem. According to Front Office Sports’, the league will include “Lift Every Voice and Sing” better known as the “black National anthem” in their pregame activities during “all big league events” next season in an effort to expand their social justice initiatives.
Via Front Office Sports:
“The NFL also plans to make “Lift Every Voice and Sing” — often referred to as the Black national anthem — a prominent part of all big league events, said sources. They will likely highlight victims of racial injustice with a “Say Their Stories” project, as well.
In today’s hyper-partisan media environment, most fans experience football through the prism of television. This year’s renewed social justice messaging efforts will be visible to the 200 million-plus TV viewers who watch game telecasts each season.
The league wants to showcase the Black national anthem in all “tentpole events” moving forward, said another source. That will include the Super Bowl, NFL Playoffs, NFL Draft, and NFL Kickoff game.”
The #NFL plans to make the Black national anthem ('Lift Every Voice and Sing') a major part of every 'tentpole' event going forward, including season-opening Kickoff Game on Sep. 9.
Read how NFL plans to go deep on social justice this year in @fos.https://t.co/uh30Ig4hnK
— Michael McCarthy (@MMcCarthyREV) July 14, 2021
“The league’s TV partners typically only televise anthems before special games such as Opening Night or the Super Bowl,” “So expect viewers of the game telecast on NBC Sports to hear both “Lift Every Voice and Sing” and “The Star-Spangled Banner.”
The National Anthem and its protests have dominated NFL talk for the last few years. This won’t help end that drama.
It would be nice for once if we can just focus on football rather than what happens before the game.
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