Kobe Bryant’s Estate Set to Cash in Nearly Half a Billion in BodyArmor Sale

Kobe is still making big moves.

Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion.


Get Up to a $1,000 Risk-Free Bet!

Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.

The late Kobe Bryant was one of the earliest athletes to bet on BodyArmor. The Mamba invested roughly $6 million for a 10% stake in the company back in 2014. Kobe’s estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal.

Twitter reacted to the news:

https://twitter.com/IebronJamesss/status/1455195352634695688

https://twitter.com/AllCombat352/status/1455244012483452940

https://twitter.com/COisBeastmode/status/1455149746411216899

https://twitter.com/talibanskii/status/1455205987468652559

“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase.

Just more proof that Kobe was one of the brighest athletes to ever live.

What a GOAT.


Get Up to a $1,000 Risk-Free Bet!

Welcome to the game outside the game! Follow us on our Sideaction Twitter handle, Instagram, and Facebook for the latest on sports and pop culture news across the web!

More from Side Action

More News & Stories